
Volvo Wants the Greatest Interception Ever During the Super Bowl
This year's Super Bowl will be an interesting game, and you won't see a thing from Volvo. Instead, Volvo will be using its competitor's ads to promote their own. How? With The Greatest Interception Ever.
It's simple, any time you see a car commercial during the Super Bowl, use the hashtag #VolvoContest on Twitter, tweeting the name of someone you think deserves a new Volvo, and explain why. Volvo will then…